• A fresh way of thinking about business

    An independent, owner managed investment business, that is small enough to have a passion for what we do.
  • Investment in your company’s future

    Investment that is designed to work in harmony with your goals.
  • Helping companies flourish

    Big company and big deal experience but applied to SMEs.
  • Bright and original team

    Decades of experience in buying, developing and selling businesses, we know what works, more importantly what doesn't!
  • Proud to be different

    As an independent company, we invest our time, effort and funding to genuinely support the businesses we get involved in.

A fresh approach to equity funding for SME's

Welcome to Fresh Equity

Fresh investment in your company’s future

Fresh Equity is an independent, owner managed investment business that designs equity investment to work in harmony with your goals. Taking time to understand business needs, working in partnership with management and applying big company, big deal experience to SMEs – Fresh investment to support and develop business.

Having built up a successful track record of doing deals over the last 30 years, both in periods of economic stability and growth, and during the turmoil of recession, we think we have a pretty good idea of what works and, perhaps more importantly, what doesn’t!

Track Record

A successful track record built up over 30 years of doing deals, both large and small, across a variety of sectors, Fresh Equity has a wealth of corporate, financial and strategic experience to offer companies and management.

Experience & Flexibility

With experience gained from literally 100s of corporate transactions we aim to structure the most appropriate funding solution for you and your business, freeing management to focus on what they do best, running their business.


We want to work with talented and ambitious people. At the heart of our approach is the belief that working with the right people, with shared goals and values is the most likely approach to deliver a success for all concerned.


We use all our resources, be it operational, financial or strategic, to give our investments the best chance to capitalise on opportunities as they arise. We want to work together with management to grow capital value for the benefit of all stakeholders.

Fresh Equity Insights

Finance Director Opportunity

Finance Director Opportunity

An opportunity has arisen in one of Fresh Equity’s investment companies for a full time Finance Director.

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2020 Review and Outlook for the Future

2020 Review and Outlook for the Future

The last few months have been a stressful and fraught time for many individuals, organisations and markets, who have had to face up to the short term impact of COVID-19, as well as trying to understand what the long term impact will be.

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Mechtech Update and Adastra sale

Mechtech Update and Adastra sale

Earlier in the year FEL invested in Mechtech Automation Group and exited Adastra Access after more than 10 years involvement with the business.

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As an experienced investor, we work with talented management teams to develop businesses that have potential for significant growth. We have a wealth of financial, operational and strategic experience to offer companies in need of investment.

Some of Our Recent Investments


163 Darley Green Road,
Knowle, Solihull,
B93 8PU.
07876 560 569
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Registered Address: Fresh Equity Ltd, 163 Darley Green Road, Knowle, Solihull, B93 8PU.

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