A fresh approach to equity funding for SME's

We help develop businesses

As an experienced investor, we work with management teams to develop businesses that have potential for significant growth. We have a wealth of financial, operational and strategic experience to offer companies in need of investment.

For Management

We see ourselves as partners with management, working to achieve an agreed, shared goal. We will look to strengthen teams where we see gaps by drawing on the experience of a trusted pool of operating partners who we have worked with in the past. We want to retain the entrepreneurial ethos of SMEs that have made them successful but add to and strengthen it where appropriate.


We want to work with ambitious management teams committed to growing and developing their business.


We invest time to get to know your business, your motivations and your ambitions so we can structure a funding solution suitable for you.

Hands on

We are a hands-on investor who make our own decisions – no lengthy investment committee approvals; we do what we say.

Experience & Expertise

Over 30 years of experience of transactions across a variety of sectors, investing through the peaks and troughs of the economic cycle.

We back our own judgement

We invest our own money in your business so that our interests are aligned with yours.

Long term

We are a long term investor and not driven by funds demanding an untimely exit.

For Vendors & Advisers

We are happy to work with:
  • Exiting shareholders looking for a committed long term investor for their business
  • Owners of businesses who want to sell to an honest, straight forward buyer, who will work hard to deliver on what they promise
  • Advisers for either buyers or sellers
What we do:
  • We can provide a one stop funding solution thereby reducing execution risk
  • We make our own investment decisions so can move quickly, efficiently and decisively
  • We don’t like to waste our time, so won’t waste yours
  • We take a commercial, hands-on approach to due diligence

For Investors

  • A tailored investment opportunity suited to your needs
  • A balance of returns spread between yield and capital return reflecting the needs of the investor and the requirements of the business
  • An open and honest dialogue
  • Professional, hands on monitoring and timely reporting
  • Strong, proven deal origination with a significant proportion of off market deals
  • We invest our own money so our interests are aligned
  • A track record of delivering above average returns


163 Darley Green Road,
Knowle, Solihull,
B93 8PU.
07876 560 569
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Registered Address: Fresh Equity Ltd, 163 Darley Green Road, Knowle, Solihull, B93 8PU.