A fresh approach to equity funding for SME's

What we do

Proud to be Different

As an independent company, we can choose to invest our time, effort and funding to genuinely support the businesses we get involved in.

It’s YOUR business, but we can help you to make it bigger, better and more valuable.

We Want to Work With

  • Ambitious management teams committed to growing and developing their business
  • Shareholders looking for a committed long term partner
  • Owners of businesses who want to sell to an honest, straight forward buyer, who will work hard to deliver on what they promise

Investment Criteria

  • We only invest in sectors where we have direct and relevant experience and where we believe we can add value.

  • We typically invest in businesses with an enterprise value of less than £10m.

  • We have an appetite to help companies grow both organically and through selective, bolt on acquisitions.

  • We typically invest amounts between £0.5m-£5m.


Fresh Equity typically invest between £0.5m and £5m of equity in deals with an enterprise value of less than £10m.

Stage of Investment

We will look at most types of investment across the funding spectrum be it early stage, development capital, MBOs or MBIs.

Industry Sectors

We have particular interest and experience in Specialist Engineering (Automation & Robotics, Process Controls), TMT, SaaS and Environmental Control sectors.

Flexible Approach

One size doesn’t fit all – Fresh Equity try to put in place a funding structure for each business that is fit for purpose.

Sector Preferences

We prefer to invest in businesses operating in market sectors where we have direct, relevant experience and where we perceive there to be an opportunity for consolidation and prospects for above average market growth. Currently we believe these to be in the following areas:

  • Automation & Robotics

  • Process controls & productivity improvement

  • Technology & Telecomms

  • SaaS

  • Climate control and environmental impact

The Fresh Equity Difference

  • We have a genuine passion for the companies we invest in.
  • We have a determination to deliver; we don’t want to waste our time or yours.
  • We invest our own money so consider our management teams as partners.
  • We work with our investments to deliver value through ongoing support financially, operationally and strategically.
  • We are independent and original in style, driven by a desire to succeed by helping our investments deliver their potential.


163 Darley Green Road,
Knowle, Solihull,
B93 8PU.
07876 560 569
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Registered Address: Fresh Equity Ltd, 163 Darley Green Road, Knowle, Solihull, B93 8PU.