A fresh approach to equity funding for SME's

Our Investments

With collectively over 100 years of experience of investing in SMEs in and around the Midlands, the FEL team have invested in a significant number of businesses, in a wide variety of sectors and across most types of deal structures, both large and small and have an enviable track record of working with management to deliver value for all stakeholders. Listed are a number of our current investments and more recent and notable exits.

MCS Control Systems

Year of Investment – 2013/2018/2019
Funds Raised – £2.0m

MCS Control Systems has 30 years of experience in delivering projects in Water Treatment, Logistics & Materials Handling, Nuclear, Food & FMCG, Automotive, Pharmaceutical, Process & Utilities.

Measure My Energy

Year of Investment – 2019
Funds Raised – £0.6m

Measure my Energy (MME) design and manufacture their own range of intelligent energy meters that measure consumption at an asset and circuit level, that stream data to their own cloud platform in real-time, providing live alerts of spikes in usage.

Mechtech Automation Group

Year of Investment – 2020
Funds Raised – £4.0m

Mechtech Automation Group (MAG) design, manufacture and install sophisticated automated and robotic productions systems across a range of sectors including automotive, medical, industrial, aerospace, food preparation and pharmaceuticals.

TFM Networks Ltd

Year of Investment – 2011/2013/2017
Funds Raised – £7.0m

TFM provide secure, well managed connectivity solutions anytime, anywhere on any device to help improve business collaboration internally and externally in a secure environment. The company is an independent provider of Virtual Private Networks across mobile, voice, VoIP and Wi-Fi platforms. Fresh Equity has worked with TFM since 2004 and since then has helped them identify and secure funding for a number of acquisitions

Total Control Pro

Year of Investment – 2019
Funds Raised – £0.5m

TotalControlPro™ is an affordable, accessible & available production tracking system utilising cloud technology that puts you in control of your production facility, providing real time visibility to your entire enterprise.

Troika Systems Ltd

Year of Investment – 2018
Funds Raised – £ Undisclosed

Troika Systems Ltd is a global leader in the design and development of state of the art quality control 3D analysis management systems for the print industry.

Adastra Access Ltd

Year of Investment – 2009
Year of Exit – 2020
Funds Raised – £3m

Adastra Access Ltd is an established supplier of mast climbing work platforms (mcwp), suspended access and specialised lifting equipment, providing innovative and cost effective solutions to the UK construction industry.

FEL sold its investment in AAH to the founder and principal shareholder in 2020 after holding its investment for over 10 years

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Air End Repair

Year of Investment – 2011
Year of Exit – 2013
Funds Raised – £1m

Air End Repair are UK specialists in the service, evaluation, rebearing and repair of valuable air ends. The company specialises in restoring air end equipment to top condition and holds a large stock of used and hard to find compressor components, as well as parts, oil, supplies and service exchange units.

FEL sold its investment in AER to a MBI team in 2013.

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Year of Investment – 2018
year of exit - 2019
Funds raised – £ (undisclosed)

ATM Ltd (Ainsty Timber Marketing) is one of the UK’s foremost contractors in landscaping, highway maintenance, fencing and vegetation management. Established in 1979, the company has nearly 40 years’ experience in the industry. The company has grown steadily over the 4 decades, but never to the detriment of quality and service. The infrastructure and team have scaled up to facilitate large, complex and demanding projects.

Fresh Equity was able to construct a highly innovative deal to purchase ATM Ltd as part of the acquisition of DBUK. The DBUK business has since been sold to trade ensuring the future of that business, while Fresh Equity retains ATM Ltd.

FEL sold its majority holding in ATM to a MBO/MBI team 12 months after acquiring the business.

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Belfield Furnishings

Year of Investment – 2001
Year of Exit – 2004
Funds Raised – £2m

The Belfield Group is one of Europe’s leading manufacturers of upholstered furniture and home furnishings. Belfield furnish every room in the house, holiday home and caravan with upholstered furniture such as sofas, chairs, bedsteads, headboards and mattresses, to soft furnishings such as curtains, blinds and cushions.

FEL sold its minority shareholding back to the founder of the business after assisting with the start-up of the business.

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Business Juice

Year of Investment – 2014
Year of Exit – 2017
Funds Raised – £2m

Business Juice is a business energy broker, dedicated to helping companies get a better deal on electricity and gas faster and with the minimum of hassle. They work with businesses of all sizes and from all industries from startups to chains of businesses, helping clients to make sense of the market and get the right deal.

FEL sold its majority shareholding in Business Juice to make it cheaper in 2019 after a successful JV.

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Year of Investment – 2006
Year of Exit - 2010
Funds raised - £3m

Described as the ‘home of real cruise people’, Cruise.co.uk offers a wide range of online cruise holidays and deals including tailored made cruise and stay holidays.

Cruise.co was sold to Risk Capital in 2010 after FEL had helped management acquire the business from the world’s largest cruise ship operator, Carnival Plc.

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Year of Investment – December 2012
Year of Exit – April 2016
Funds Raised – £3m

DBK is a leading uk-based independent project management and cost consultancy specialist covering all sectors of the property and construction industry. After 3 years of investment and management input, Fresh Equity have successfully exited the business to RPS plc, leaving it in a strong position for future growth. In the year to 31 December 2015, DBK had revenues of £12.1 million and profit before tax of £2.0 million.

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Year of Investment - 2002
Year of Exit - 2012
Funds Raised - £1m

Fleethire is a leading international mobility solutions provider, specialising in fleet management and leasing, and salary packaging services.  Based in the UK, they a presence in Australia and New Zealand, employ over 700 staff and manage over 140,000 assets.

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Interior Systems

Year of Investment - 2010
Year of Exit - 2017
Funds Raised - £0.5m

Interior Systems offer bespoke display systems and retail furniture. The company produces high quality merchandising systems and furniture for multiple retailers, brands and designers.

At a point when Interior Systems were seeking investment, Fresh Equity were able to provide the necessary funding and support to help management buy the business out of administration quickly and effectively, working closely with the business every step of the way to ensure that there was minimum disruption and that a thriving business re-emerged.

After 7 years FEL sold their remaining investment to a MBO

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STS Motors

Year of Investment – 2015
Year of Exit – 2018
Funds Raised – £0.5m

STS Motors Ltd specialises in the design and manufacture of DC motors, permanent magnet motors, wound field motors and DC generators and for a wide variety of industries and applications including automotive, railways and transportation, petrochemical, power generation, materials handling and military.

After buying the business out of administration FEL sold their minority shareholding to the remaining shareholders in 2018.

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163 Darley Green Road,
Knowle, Solihull,
B93 8PU.
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Registered Address: Fresh Equity Ltd, 163 Darley Green Road, Knowle, Solihull, B93 8PU.