A fresh approach to equity funding for SME's

Trusted Partners

In addition to the dedicated and experienced team at Fresh Equity we work with a small group of trusted operating partners in each of our chosen sectors who we introduce to investee companies if, and when, appropriate so that companies can benefit from the experience and expertise of proven and successful entrepreneurs knowledgeable of their specific sector, product or market.

We are always keen to meet with individuals who think they can add to this pool of expertise so if you think you have what it takes to make a Fresh Equity difference we’d be delighted to hear from you

Paul Isaacs

Paul qualified as a Chartered Accountant with PWC in the 1980s and has spent over 30 years working in the private equity market. His early career saw Paul working with such established players as Bridgepoint and Royal Bank Private Equity.

He then ran the family office for a highly successful entrepreneur for over 5 years where he managed a £30m dedicated private equity fund. Since 2002 he has been an active private investor backing his own judgement and investing personally in over 30 businesses.

Paul established Fresh Equity in 2009 and describes the story: “I saw a gap in the funding market for deals that required £500,000 to £5m of equity funding and have sought to fill that with an offering that I think offers SMEs a solution that not only brings money, but also experience and expertise, in a way that is flexible and suited to their needs.”

“I like to think that we offer a fresh approach to equity funding!”

Roger Birchall

Roger Birchall is a qualified solicitor and a Corporate Partner at Browne Jacobson LLP – a fast growing major national law firm with an award winning corporate finance practice.

He has specialised for over 30 years in the transactional M&A, equity and debt funding markets working with major private equity houses, banks, mezzanine providers, high net worth investors and angels.

In addition to working in a wide range of sectors for businesses ranging from small owner managed ones though SME’s to fully listed FTSE companies, he has extensive experience as a non-executive, direct investor and business advisor.

“Roger's knowledge and experience in this sector are quite simply second to none.”
“Her extensive network and knowledge base added significant value to the project.”


163 Darley Green Road,
Knowle, Solihull,
B93 8PU.
07876 560 569
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Registered Address: Fresh Equity Ltd, 163 Darley Green Road, Knowle, Solihull, B93 8PU.